by Andy McClure | Jul 15, 2025 | blog
For too many, working with marketing agencies has become a frustrating cycle of unmet expectations. Agencies promise lead generation and growth but often deliver a disconnected mix of tactics that fail to move the needle. You end up pouring time, money, and energy...
by Andy McClure | Jan 17, 2024 | blog
I was recently invited to present to a group of 20 painting contractors all looking to get better results from their investment in marketing. Preparing for my talk got me thinking about the strategies that have been working best for our existing clients. Because we...
by Andy McClure | Jan 6, 2022 | blog
Industrial equipment businesses that grow steadily and sustainably approach their marketing systematically. Consistency in marketing brings in more new clients and maximizes the amount of business they get from existing ones over the long haul. Here are the principles...