Is your current marketing working hard enough to reach your goals? Longview’s comprehensive assessment analyzes:

• Your current marketing activity
• Your results
• Your market strength relative to competition
• Opportunities for improvement

Your marketing plan brings structure, focus, and accountability to all of your marketing efforts. It dovetails with your business plan to set your sales team up for success and give them the tools they need.

Plan components include:

OBJECTIVES

• How do your marketing objectives support your business objectives?

STRATEGIES

• What are the essential activities that will attract the right kinds of opportunities?

TACTICS

• Foundational marketing
• Creation of enduring materials such as your website and sales collateral
• Lead generation and nurturing
• Content marketing, email, social media, SEO, PPC
• Customer retention and growth

Your marketing plan brings structure, focus, and accountability to all of your marketing efforts. It dovetails with your business plan to set your sales team up for success and give them the tools they need.

• Establish monthly and quarterly meetings and metrics
• Ensure that results from all activities are measured.
• Implement and optimize systems such as CRM, email marketing, marketing automation and web-based analytics

We get the work done. We quarterback all of your key marketing initiatives, deploying the right resources and collaborating with your team.

• We write, design and produce your marketing and sales materials
• We execute content marketing, social media, SEO, and PPC campaigns

Each quarter we evaluate your results and optimize as needed.