Winter is coming. This one doesn't have to end the same way.
Exterior slows. Interior fills part of the gap — not all of it. In six minutes, find out how big your winter gap really is, and the five levers that close it. Most painters are pulling one.
Find out my winter number →Two minutes from Andy — if you want to hear it from me first.
Closing our winter revenue gap was the first project we worked on with Andy McClure and his team back in 2014. They have been our marketing partner ever since. One of the most important things we work on every year is building a healthy backlog of interior work for winter.
In 25 years of being in business I've never felt like I had a marketing partner until working with Andy McClure and his team. They don't make overblown promises. We're finding solutions together.
It's not that you're bad at marketing.
You've probably tried. Hired someone, spent real money, seen a little movement — then watched it fade. That doesn't mean you failed.
When the winter calendar looks thin, the instinct is the same for almost everyone: spend more to get more new leads. It's the obvious lever, so it's the one most painters pull. But new leads are the slowest, most expensive way to fill a winter. The work that actually closes the gap is usually sitting in the assets you already have — past customers you could bring back, reviews you're not asking for, referrals and a seasonal offer you're not running. Most painting companies work one of those five. The ones who keep their crews busy work all five.
The gap doesn't close with more leads. It closes with five things — and most painters run one.
New work is only one of the five levers that fill a winter calendar. The other four are cheaper, faster, and mostly sitting idle. The Winter Readiness Check scores you on all five and shows you the ones you're leaving on the table. It also puts a dollar figure on your gap, built from your own numbers, so you know what closing it is worth. Six minutes.
- 01Interior Pipeline
The winter work you can book now, before exterior slows. - 02Customer Reactivation
Past customers who'd hire you again if you asked. - 03Google & Local Visibility
Showing up when someone nearby is ready to buy. - 04Referral System
Turning happy clients into a steady stream of the next ones. - 05Seasonal Offer
A reason to book with you during the slow months.
Six minutes. Then you know.
≈ 2 minutesTell us your winter numbers.
Six quick questions about your cold months, your target, and what you had booked last winter. The gap models on the spot.
≈ 4 minutesRate your readiness.
Thirteen questions across five dimensions: interior pipeline, customer reactivation, Google & local visibility, referral system, and seasonal offer. First instinct wins.
InstantGet your number.
Your winter revenue gap in dollars and your readiness score, on screen right away.
No hype. No pitch waiting on the other side. You answer honestly, you get a straight answer back — your gap, in dollars, and where you actually stand. What you do with it is up to you.
The gap closes in the fall. Not in November.
An interior pipeline, a referral engine, a reactivation system — those take weeks to build, not days. Every week you wait is runway you don't get back. By the time the first cold snap makes the gap obvious, the window to close it has already narrowed. The math doesn't wait for you to be ready.
Built for a specific kind of painting company.
- ✓Independent painting company, $2M–$8M.
- ✓Cold-climate market where exterior work slows in winter.
- ✓You've tried "a little of this, a little of that" and want a real system.
- ✓You'd rather build the pipeline now, while you still have runway.
- ×Franchise, or under $1M in revenue.
- ×Year-round warm climate, no seasonal gap.
- ×You're after a quick fix, not willing to act on what you find.
You're six minutes from a number you've been guessing at for years.
No cost. No pitch. Just your winter gap — and a clear picture of what it takes to close it before the first cold snap.
Find out my winter number →